I picked this ad because I feel its targeting mostly only males. It could also attract females that want their sons to be more "manly." when I saw the Ad it made me ask "why cant daughters learn to shoot with safer air fire?" Is also as if they put a little girl in a small part of the ad in a condescending way. The little girl was more like look your a party of it but not really. Also the little girl isn't alone, they of course put a boy right next to her. Kind of like a "calm down boys shes just on here for show" because if you look with detail at the picture the boys gun is infront of the girls. As well as the color of the boy's clothes is red saying Bam I'm here while the girls is a soft yellow blending her in. I feel like this ad has hidden aspects to it that your subconsciously picking up. For example the "Your Boy" also in red and big letters. Anther one is the father passing down the gun to the son; why not the mother passing the gun down to her daughter? The name its self is like a slap in the face because a daisy is a flower, delicate and soft, along with a girls name, the title says "..with the safer daisy air rifle"
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